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PRESS

In the press

Where our data studies and our founder have been covered, original pieces first. Every study is free to cite, with the full methodology on its page.

Press contact: support@bespoke.fit

COVERAGE

What they wrote

Data study

America's most hated gym chains

TXAN 24Sep 22, 2026
Equinox Named Texas’ Most Hated Gym Chain In New Study (opens in a new tab)
The study's Texas results and complaint analysis, with a quote from Carl.
CW33Sep 21, 2026
Equinox named most hated gym chain in Texas (opens in a new tab)
Equinox's 37.5% share of one- and two-star ratings in Texas, with a quote from Carl.
CW33Sep 18, 2026
Study reveals the most disliked gym chain in Texas (opens in a new tab)
The study's 2.7 million Google ratings, with a quote from Carl.
“That is the pattern we see in every market: members will forgive a lot, but not being treated badly.”
Carl Borg, quoted in CW33

Data study

The airport workout

WWDAug 27, 2026
9 Best Pairs of Women’s Shoes for Travel, Whether You’re Running Through Airports or Walking New Cities (opens in a new tab)
The study's longest measured walk: 2,640 steps at Hartsfield-Jackson in Atlanta.
Also ran onYahoo, a copy of the WWD piece (opens in a new tab)

Data study

The most expensive fitness cities

New York PostJul 10, 2026
New York City ranked third ‘most expensive city’ for staying fit (opens in a new tab)
New York's third place in the study, with comment from Carl.
“New York is already an expensive place to live, so it’s not surprising to see fitness costs stack up quickly here.”
Carl Borg, quoted in New York Post
Also ran onMSN, a copy of the New York Post piece (opens in a new tab)AOL, a copy of the New York Post piece (opens in a new tab)Yahoo, a copy of the New York Post piece (opens in a new tab)
CW33Jun 25, 2026
New data reveals where fitness costs hit hardest in Texas (opens in a new tab)
San Antonio and Austin's places in the study, with a quote from Carl.
“Texas is a good example of why fitness affordability needs to be looked at locally.”
Carl Borg, quoted in CW33
TXAN 24Jun 24, 2026
Several Texas Cities Among Nation’s Least Affordable Places to Maintain a Fitness Lifestyle (opens in a new tab)
The study's Texas rankings, and Carl's view on affordability.

Commentary

The maxxing wellness trends, rated

BBC Good FoodJun 24, 2026
From fibremaxxing to vaginamaxxing: experts rate 15 best and worst viral wellness trends (opens in a new tab)
Carl on the expert panel, on joy, training and burnout.
“Not everything needs a score.”
Carl Borg, quoted in BBC Good Food

Commentary

Snack-sized workouts

ForbesApr 3, 2026
5 Reasons ‘Snack-Sized Workouts’ Are The Hottest 2026 Wellness Hit (opens in a new tab)
Carl's five reasons people stick with exercise snacks, and a three-minute desk workout.
“Exercise snacks can kill the “all‑or‑nothing” excuse.”
Carl Borg, quoted in Forbes
Also ran onYahoo, a copy of the Forbes piece (opens in a new tab)

OUR STUDIES

The studies behind the stories

Original research on what it costs, and what it takes, to stay fit. Free to cite with a link back.

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