THE COMPARISON
Bespoke Fit vs Echelon Coach.
Both put a real coach on live video. Only one asks you to pay again before every session.
Updated September 2026 · every fact sourced and dated · most comparison pages only tell you one side, this one carries both
The short answer
Bespoke Fit and Echelon Coach both sell live 1‑on‑1 video personal training. Echelon Coach, formerly FlexIt, charges per session, $36 to $40 for 30 minutes and $72 to $80 for 60, less in bundles, booked one at a time. Bespoke Fit is one flat price, 14 days free, then $299/mo, with unlimited live sessions.
In this article7
The one-paragraph verdict
Echelon Coach is the real thing: a certified trainer on live video, watching you work. It used to be FlexIt, until Echelon bought it in March 2025 and renamed it, and it's the closest service to ours in format. The difference isn't whether the coaching is live. It's the model. Echelon Coach sells sessions one at a time, in credits and bundles, $36 to $40 for 30 minutes and $72 to $80 for 60, down to about $29 and $56 in the biggest bundles.
Per-session selling quietly works against the two things people buy coaching for: consistency and accountability. With credits, you decide again before every single session. You count what's left. You forget to book, a busy week becomes a skipped week, and the meter makes every extra session feel like spending. With one flat fee there's nothing to meter. Your sessions are standing appointments, training more costs the same, and the decision to train was made once, at signup. A subscription you never think about beats a punch card you always think about.
The money follows the same line. At exactly one 60-minute session a week, Echelon Coach runs about $245 to $350 a month, right around our $299 flat. At two sessions a week we win outright, and at four a week they're roughly $970 to $1,385 against our same $299, which works out to $18.69 per coached session. Here's the honest breakdown.
Side by side
Price
Bespoke Fit
Flat $299/mo, unlimited sessions (14 days free)
Echelon Coach
Per session: $36 to $40 per 30 min, $72 to $80 per 60 min, down to about $29 (30 min) or $56 (60 min) in 24-session bundles
Pricing model
Bespoke Fit
One flat subscription, decided once at signup
Echelon Coach
Credits and bundles, you buy and book session by session
Live coached workouts
Bespoke Fit
Every session, a real coach on live HD video for every rep
Echelon Coach
Yes, live 1‑on‑1 video sessions with certified trainers
Coaching model
Bespoke Fit
Same dedicated coach every session, matched on a call with our head coach
Echelon Coach
Browse trainers by specialty, book a different one per session if you like
Programming
Bespoke Fit
Written session by session, adjusted in real time from what your coach sees live
Echelon Coach
Tailored workouts per session, longer-term continuity depends on rebooking the same trainer
Session frequency
Bespoke Fit
Unlimited, train 5x a week for the same $299
Echelon Coach
Each 30-, 45-, or 60-minute session costs another credit
Accountability
Bespoke Fit
A standing appointment with a human already on the call waiting for you
Echelon Coach
You book each session yourself, nothing happens until you do
Intro offer
Bespoke Fit
14 days free, unlimited sessions
Echelon Coach
First session free for new signups
Trial or refund
Bespoke Fit
14 days free
Echelon Coach
Full refund within 72 hours of your first session
Pros and cons
Bespoke Fit
Pros
- Unlimited live 1‑on‑1 HD video sessions at one flat price, $18.69 per session at 4x a week
- Same dedicated coach every session, one who knows your history and your lifts
- Form corrected mid set, programming rewritten session by session from what your coach sees live
- Nothing to meter: no credits to count, no booking decision to re-make each week
Cons
- $299/mo whether you train twice a month or twenty times, light users pay more per session
- If you train once a week or less, Echelon Coach's per-session pricing is comparable or cheaper
- One dedicated coach, not a menu of specialists to sample per session
- Young service at an early stage with a small, hand-picked coach team
Echelon Coach
Pros
- Live 1‑on‑1 video training, the same format we sell
- Pay only when you actually train, and pay-as-you-go credits never expire
- Wide menu of specialties: strength, yoga, pilates, boxing, nutrition, physical therapy
- A free first session for new signups makes it very cheap to try
Cons
- Every session is a separate purchase, $36 to $40 for 30 minutes and $72 to $80 for 60
- You book each session yourself, so a busy week easily becomes a skipped week
- Staying with one trainer depends on you rebooking them, continuity is on you
- At two or more sessions a week, costs run roughly $485 to $1,385 a month
Which one fits you
Choose Echelon Coach if
- You train once a week or less: at that frequency per-session pricing is comparable or cheaper than our flat $299.
- You want to pay only for sessions you actually take, with credits that never expire.
- You want to sample different trainers and formats, yoga one week, boxing the next.
- You want to try live coaching for free before spending real money.
Choose Bespoke Fit if
- You train twice a week or more: the flat price wins immediately and keeps winning as you train more.
- You want the decision to train made once, at signup, not re-made before every session.
- You want one coach who knows your history, not a fresh introduction every booking.
- You know a meter changes behavior: when extra sessions are free, you take them.
We would rather you pick the right service than pick us for the wrong reasons.
The per-session math
Echelon Coach, 1 session a week
~$245-350/mo
Weekly 60-minute sessions at $56-80 each. Right around our flat rate.
Echelon Coach, 2 sessions a week
~$485-693/mo
The meter starts to bite. Up to double our price.
Echelon Coach, 4 sessions a week
~$970-1,385/mo
At $56 to $80 per hour-long session. Bundles trim it, but it stays three to four times our price.
Bespoke Fit
$299/mo flat
Same price at any frequency. Train 4x a week and each session costs $18.69.
Do the math for your own frequency. If you'll train once a week or less, Echelon Coach is the sensible buy, and we'll say that plainly. From two sessions a week up, the flat price wins on cost alone, and it removes the quiet tax the meter puts on every extra session you'd otherwise take.
Switching from Echelon Coach
If you're on pay-as-you-go, your remaining credits never expire, so you can keep them and use them anytime. Monthly plans carry a two-month minimum commitment, so check where you are in yours before you cancel.
Bring your training history: what you worked on with your trainers, lifts and numbers you're proud of, anything nagging like a cranky shoulder. Your first Bespoke Fit session starts with a live movement screen, so your coach builds on what you've done rather than starting from zero.
With 14 days free, two weeks of unlimited live sessions cost less than one of their 60-minute sessions.
Common questions
Is Echelon Coach live like Bespoke Fit?
Yes. Echelon Coach is real live 1‑on‑1 video training with certified trainers, which makes it our closest competitor in format. The difference is the model: they sell sessions one at a time in credits and bundles, we sell unlimited sessions at one flat monthly price.
Which is cheaper, Echelon Coach or Bespoke Fit?
It depends entirely on how often you train. At one 60-minute session a week, Echelon Coach runs about $245 to $350 a month, right around our $299 flat rate, and below it if you train less. At two sessions a week they're roughly $485 to $693. At four a week they're roughly $970 to $1,385 against our same flat $299.
What happened to FlexIt?
Echelon acquired FlexIt in March 2025 and rebranded it Echelon Coach. It's the same live 1-on-1 virtual training service, and flexit.fit now redirects to echeloncoach.com. If you were a FlexIt member, Echelon Coach is where your service lives now.
Can I try either service cheaply first?
Yes, both. Echelon Coach gives new signups their first session free, the cheapest possible taste of live coaching. Bespoke Fit gives you your first 14 days, with unlimited live sessions, free.
Echelon Coach facts checked 2026-09-03. Sources: Echelon Coach homepage · Echelon Coach plans and pricing · Athletech News, Echelon acquires FlexIt (March 2025). Spotted something out of date? Tell us, we correct it.
Not sure which coaching model you need? Read how to choose an online personal training service.
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